After seeing this, I was reminded I forgot and let my sub lapse.
I go to their site to subscribe, and they are selling a year of the print & digital for $29. That's insane -- they don't even add on postage fees anywhere in the checkout process. It's literally $29, out the door.
I signed up for 2 years and just hope they are around for that time. I can't believe the direct costs of printing and shipping such a beautiful magazine don't exceed $5 per issue (12 issues over 2 years for $60).
Maybe they have found how price sensitive consumers are for their content, or maybe they know they can get higher ad rates with more print, but I don't see how they're even covering their costs for printing and shipping this to me, much less content or editorial staff, etc.
> I can't believe the direct costs of printing and shipping such a beautiful magazine don't exceed $5 per issue
A few Quora answers put the cost of printing a typical magazine at less than $1 per copy. Magazines have a special postage rate that's cheaper than a single first class stamp. That means printing and sending the print magazine could cost just about half of what you're paying for the subscription, leaving the other half to pay for the content and overhead.
Yeah I didn't really get that. I kept looking for a * somewhere to indicate that it's $29 monthly. I'd have no problem doing monthly. $29 out the door is absolutely insane.
I go to their site to subscribe, and they are selling a year of the print & digital for $29. That's insane -- they don't even add on postage fees anywhere in the checkout process. It's literally $29, out the door.
I signed up for 2 years and just hope they are around for that time. I can't believe the direct costs of printing and shipping such a beautiful magazine don't exceed $5 per issue (12 issues over 2 years for $60).
Maybe they have found how price sensitive consumers are for their content, or maybe they know they can get higher ad rates with more print, but I don't see how they're even covering their costs for printing and shipping this to me, much less content or editorial staff, etc.