Uh. You do realize that Mediawiki, powering nearly all wiki systems including Wikipedia, is written in PHP. Or Facebook, they were able to go with PHP for iirc 500 M users?
PHP is in any case a better choice, performance-wise, than Python or, god forbid, Java.
Many websites don't ever get to 350M users, so it's safe to say that plain PHP will satisfy your startup for a long time. Also, PHP7 is pretty much on par with HHVM in real-world scenarios: https://kinsta.com/blog/the-definitive-php-7-final-version-h...
Check out "experimental JIT branch" of PHP. It boost performance 1.5-2 times compared to current PHP 7.1, and they didn't start optimization yet. It blows HHVM out of the water, and I can't wait to compare performance with Java and .NET.
Can't disclose much in public, but our PHP CMS hosting requirements tend to be waaaay cheaper than our Java-based CMSes. Also, deployment of PHP apps is (in my experience) faster and easier.
PHP is in any case a better choice, performance-wise, than Python or, god forbid, Java.