I suspect it's due to the short effective lifetime due to obsolescence.
Ruggedised phones and cases are already available. The average person doesn't mind much, although there's strong nostalgia for the indestructible era of early Nokias.
The vertically integrated nature of the industry means you have to choose one of Apple or Android; and if you choose Apple, you're stuck with whatever products they choose to offer.
I suspect it's due to the short effective lifetime due to obsolescence.
Ruggedised phones and cases are already available. The average person doesn't mind much, although there's strong nostalgia for the indestructible era of early Nokias.
The vertically integrated nature of the industry means you have to choose one of Apple or Android; and if you choose Apple, you're stuck with whatever products they choose to offer.