> people currently obviously prefer ads to paywalls
I don't think this claim can be made on the basis of site traffic. You would have to compare how many people actively support the ad system vs actively support the paywall system.
Assuming people that use adblocking software, support the paywall system as a default alternative, ~22% of internet users use adblockers[0] and (let's say) support a paywall system.
I would guess that of the 78% of people that don't use an adblocker, the majority of them don't know about them, rather than make a conscious decision to not use them.
Ad revenue model is winning on traffic because of three reasons
* lots of people don't know about adblockers
* the default configuration for browsers is to not do adblocking
* most people don't change defaults
I couldn't find any studies that have specific estimates of how many people dont know about adblocking software or know and don't use.
I don't think this claim can be made on the basis of site traffic. You would have to compare how many people actively support the ad system vs actively support the paywall system.
Assuming people that use adblocking software, support the paywall system as a default alternative, ~22% of internet users use adblockers[0] and (let's say) support a paywall system.
I would guess that of the 78% of people that don't use an adblocker, the majority of them don't know about them, rather than make a conscious decision to not use them.
Ad revenue model is winning on traffic because of three reasons
* lots of people don't know about adblockers
* the default configuration for browsers is to not do adblocking
* most people don't change defaults
I couldn't find any studies that have specific estimates of how many people dont know about adblocking software or know and don't use.
[0]https://iabuk.net/about/press/archive/iab-uk-reveals-latest-...