"Malware, short for malicious software, is any software used to disrupt computer or mobile operations, gather sensitive information, gain access to private computer systems, or display unwanted advertising. Before the term malware was coined by Yisrael Radai in 1990, malicious software was referred to as computer viruses." [1] [2]
I don't think most people would consider Google's purposeful display ads, which site owners choose to put there and customers expect to see, 'Malware.' I think Adware/Advertising Malware refers to software that shows unexpected ads, such as after you leave the site, or installing software on your computer that randomly shows ads.
> disrupt computer or mobile operations, gather sensitive information, gain access to private computer systems, or display unwanted advertising
"Google Ads" is injected third-party code that literally does all of these things (and goes through quite some trouble to obfuscate it) (even if us techies are aware).
And they pay people to serve it to you.
I would like to consider my Android phone to be a "private computer system", yet Google has full access to it and they will disrupt its operations whenever I try to prevent them from either 1) gathering sensitive information or 2) displaying unwanted advertising.
But it came with Android when I bought it, yes? And I chose to agree to this agreement or something, right? Well first, we know by now that this "choice" is mostly illusion. I put Cyanogenmod on it to better protect myself, but the disruption persists and it merely exposes how aggressive the malware in fact is as soon as you put up any form of resistance. The mob can also be real nice people if you don't stand in their way. Also, if you buy a new laptop, the crapware it comes bundled with, is that malware? What if it would disrupt and limit the operation of this laptop if you decide not to use it (yes you must actually use it and thus provide them with sensitive private tracking data, not merely refrain from trying to uninstall it).
Of course I don't really consider my phone to be a "private computer system", not any more, but that is exactly the sad state of affairs. I can't consider it private because I am aware of the above and my lack of real choice in the matter. But this way you can argue that any computer system that malware has gained access to, is no longer private. But that is basically just giving up.
It's a very natural human instinct to legitimize something just because it's the largest, most successful player. There's an internal urge to want to side with the winner. But not all human urges are rational or even okay to give in to, without seriously considering the implications.
Well... You do have the choice to buy a phone with an OS from a company who's business is to sell phones, rather than ads, don't you? Seems a bit absurd to claim a lack of real choice in this instance.
I think they are talking about the tracking capabilities of these ads, which are unexpected by the user and compromise their privacy. Thus, they behave as malware.
I don't think most people would consider Google's purposeful display ads, which site owners choose to put there and customers expect to see, 'Malware.' I think Adware/Advertising Malware refers to software that shows unexpected ads, such as after you leave the site, or installing software on your computer that randomly shows ads.
[1] https://en.wikipedia.org/wiki/Malware
[2] https://books.google.com/books?id=jOsFlLPg1KkC&pg=PA10