>One thing I've been hoping for is inventing some form of advertising that was actually fun for the user -- fun enough that they would not want to block them.
Unfortunately it seems they've taken an other route. If users try to actively disable ads, just hide the ads amongst the actual content of your website.
I will admit to have been tricked by that a couple of time already (that I know of, at least). You're on some kind of news website, you see a genuine looking link towards a potentially interesting article. You follow it, read a few paragraphs and then starts to notice that the tone appears completely off and way too enthusiastic about the device or service they're talking about.
Then you start looking around and you eventually find a small "sponsored content" disclaimer somewhere on the page. I've seen those types of ads on physical newspapers as well, mainly those given for free in the subway. Often the only thing that sets them apart from actual content is a think border around the page or something like that. That's super shady and a bit worrying honestly.
Unfortunately it seems they've taken an other route. If users try to actively disable ads, just hide the ads amongst the actual content of your website.
I will admit to have been tricked by that a couple of time already (that I know of, at least). You're on some kind of news website, you see a genuine looking link towards a potentially interesting article. You follow it, read a few paragraphs and then starts to notice that the tone appears completely off and way too enthusiastic about the device or service they're talking about.
Then you start looking around and you eventually find a small "sponsored content" disclaimer somewhere on the page. I've seen those types of ads on physical newspapers as well, mainly those given for free in the subway. Often the only thing that sets them apart from actual content is a think border around the page or something like that. That's super shady and a bit worrying honestly.