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You really need different monetization for different kinds of sites.

1) Low quality, high volume, low overhead: google ads.

2) High quality/high value, low volume, niche: subscription/services

3) Medium quality, low volume, niche: donation

The only form of advertising I'd ever want on my site, unless it is a very low quality, is direct sold by my own staff (i.e. me). I'd probably optimize for effort and just do a single "sponsor" for each month, or maybe ongoing. The low-touch way is probably to pick a relevant CPA program (say, Audible) and pitch that to your own audience.



Everyone always forgets about Amazon referrals. For certain categories it's a valuable and inobtrusive monetization method


They recently killed electronics referral fees, though.




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