The ad driven models are slowly killing publishing. They're right in what they're saying - their competition is clickbait that just wants attention. A view is a view, and an ad will pay out the same regardless of the quality of the content on the page. I really hope we find a way to distribute payment for quality content in a better way. It's something that I've been working on personally because I like publishing content, and I hate having to choose between marring my content with ads, or losing money if I hit the front page of reddit.
>A view is a view, and an ad will pay out the same regardless of the quality of the content on the page.
That's not really true. Advertisers can bid on how much they want to pay for each individual impression. Advertisers will likely bid more for ads on high quality websites. Advertisers will also bid more for people willing to buy stuff.
Do I really need a citation to prove dumb people have money? Because that's basically what you are asking. Or perhaps you believe that when people click an ad on "low-quality" site the are less likely to buy than from the same ad on "high-quality" site?
Seriously, the "enlargement penis" spam works because the average person is not that selective on the ads they chose nor the websites they visit.
I really hope we find a way to distribute payment for quality content in a better way.
Our platform Snapzu (similar to Reddit) allows tribe leaders to earn a 55% revenue split when their referred members buy premium (our version of Reddit gold.)
This was recently added with the launch of our "blog enhancement suite" as explained in this explainer video
I think ideal for me would be some sort of hassle free micro-payment if some form of it ever really caught on. With all the paywalls going up I really wouldn't mind paying a small bit for some of the quality content out there, but I'm not gonna sign up for a subscription to every site on the internet nor give them my info.
