Adtech will be fine but I do think we'll see a bigger shift of dollars into a bucket called content marketing versus traditional ad placement. So think about what Red Bull does with the content they develop and sponsor. YouTube should focus more on that market - helping match their own celebrities with brands and taking a cut of sponsored content versus a cut of ad revenue based on pageviews.
The issue here is really not adtech; it's a conscious decision by Google to disregard the free but horrible speech of users in chasing pageviews and video consumption. And it's now coming back to bite them. I'm surprised it took that long. YouTube comments are vitriolic and a breeding ground for trolls.
Good point. Although in this case it's more connected that the brands are subsidizing content and a site which doesn't care about hate speech and childish discussions. And parents and concerned consumers who like certain brands can easily point it out.
The issue here is really not adtech; it's a conscious decision by Google to disregard the free but horrible speech of users in chasing pageviews and video consumption. And it's now coming back to bite them. I'm surprised it took that long. YouTube comments are vitriolic and a breeding ground for trolls.