A.K.A the Amazon Suggestion Effect ("You just bought a fridge, here are 12 more ... | Hacker News

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Hasknewbie on April 2, 2017 | parent | context | favorite | on: Brands need to fire adtech

A.K.A the Amazon Suggestion Effect ("You just bought a fridge, here are 12 more fridges!"). I thought Amazon was keeping their suggestions dumb on purpose, so as not to appear too creepy, apparently I was overestimating how smart adtech is in general.

losteric on April 2, 2017 [–]

I always assumed they showed those ads in case the order was cancelled or returned.

Chaebixi on April 3, 2017 | [–]

Never attribute to intelligence that which is adequately explained by stupidity.

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