These articles are all the same, complaining about adtech without any real understanding.
It's just tech, quite literally plumbing, that lets marketers put messages in front of people and see what happens next. The internet has made it more capable than ever but how it's used varies greatly and there are both great and terrible examples.
It's just tech, quite literally plumbing, that lets marketers put messages in front of people and see what happens next. The internet has made it more capable than ever but how it's used varies greatly and there are both great and terrible examples.