Ad targeting can be done based on what you know about the content it is displayed against. But it seems like a lot of weight is put on what the network knows about the person accessing that content.
Enabling brands to automatically opt-out of being shown adjacent to content with extreme/hateful views is only part of the problem. Ad tech must also contend with the fact that the audience has many dimensions. Someone who harbors hateful feelings for a subgroup of humanity may also be interested in a sweet deal on a pay as you go plan from AT&T.
Enabling brands to automatically opt-out of being shown adjacent to content with extreme/hateful views is only part of the problem. Ad tech must also contend with the fact that the audience has many dimensions. Someone who harbors hateful feelings for a subgroup of humanity may also be interested in a sweet deal on a pay as you go plan from AT&T.