I feel disappointed when I read articles like this. It seems the whole production side of the market doesn't get yet what it's supposed to do. But it's so obvious.
If you chat with a bot you have near-human expectations. Yes it should be flexible and not just one-purpose. That's the reason for chatbots instead of a button. And if you can't provide that you need to use bots to make human labour cheaper, e.g. telephone bots who make support hotlines cheaper by getting some of the details out of the way before sending you to a human. Success will come to companies who can work in this gray area where bots and humans interact to provide a service together. I think Amazon did the same, when they started their suggestion engine, where actually humans would do the sorting at first, then supported by machine learning and finally they got replaced by pure software.
If you chat with a bot you have near-human expectations. Yes it should be flexible and not just one-purpose. That's the reason for chatbots instead of a button. And if you can't provide that you need to use bots to make human labour cheaper, e.g. telephone bots who make support hotlines cheaper by getting some of the details out of the way before sending you to a human. Success will come to companies who can work in this gray area where bots and humans interact to provide a service together. I think Amazon did the same, when they started their suggestion engine, where actually humans would do the sorting at first, then supported by machine learning and finally they got replaced by pure software.