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And what is the reason your business would benefit by being verified? I am unfamiliar with the concept I guess


Pretty simple, people see the checkmark and value you more. Also stand out in search and some threaded conversions.


I suspect it'll be a much weaker signal when every business has it.


Google at least claims that when showing your business in the knowledge graph, the social network profiles it links to have to be "verified."

> Google only shows verified profiles for sites with a verification process. In some cases, Google algorithms find information that is publicly available on the web. You can use this markup to override the information Google finds automatically, but you can't specify not to list a social profile.

https://developers.google.com/search/docs/guides/enhance-sit...


So that your users know you are who you say you are




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