I have 'missed' a number of opportunities over the years because I was unwilling to implicitly endorse unethical behavior (instead of quietly continuing to do business with entities I believe to be bad actors, I cut them out, because there are more important things than convenience and money). I don't plan to change this pattern, and I know I'm not the only one.

The real question is what percentage of potential future customers Uber is losing. If people like me are a tiny minority, this may not affect their bottom line at all... which I would find very sad.