Why? It seems like Wordpress still offers the perfect balance between usability and flexibility. At least that was my conclusion after doing research for an association that was looking to host their own website. Wix options seemed to be very static while Wordpress has a plugin for everything. And it's free while you had to pay for "social media plugins" in Wix.
You're a few degrees more technical than their target demo I'd imagine. For my sister getting her jewellery business going, she was going to pay a local guy $1,250 to stand up a digitalocean droplet and build a custom site for her, I told her about squarespace and shopify - that was that.
