Right, except in the hard tech areas. I suspect it will becomes a bigger differentiation when setting the standard. Focusing on chrome would be a waste of immediate effort. It makes more sense to work on the commonalities of the energy infrastructure that augment the existing landscape than on what chrome goes best with the seat's heated-leather-ass-warmer. The luxury brands won't have the energy generation and storage solution to match. The competition has an enormous supply chain problem that's just getting worse unless they jump on board with Tesla's charging standard.
In Europe they have standardized on a different charger design, I don't see how charging can be a major differentiator once electric cars become common. A charging station is extremely inexpensive compared to a gas station and those are ubiquitous
