I moved to product marketing. I have the benefit of working for a company that makes a product for ops engineers which was my previous role as well as exposure to marketing concepts from working at a marketing tech company previously. I understand the product audience in ways that traditional marketers do not and I understand our marketers in ways that most engineers do not.
It's fun and it's a nice change of pace. I've retained some engineering responsibilities. So what might be a passion project for someone on an engineering team, I develop something and then start writing blog content to help educate our audience around the subject. Our product has the ability to fire a JSON doc at an endpoint which gives you the ability to integrate us with other systems... To many ops engineers can't write a web service to bridge us with that other system. So, I'll write a small service and then after it's up on GitHub I'll write a tutorial and walkthrough of the service. If you just download what I wrote and run it, awesome. I've helped solve a customer issue. If you take my blog post and learn to write your own service, that's even better!
It's fun and it's a nice change of pace. I've retained some engineering responsibilities. So what might be a passion project for someone on an engineering team, I develop something and then start writing blog content to help educate our audience around the subject. Our product has the ability to fire a JSON doc at an endpoint which gives you the ability to integrate us with other systems... To many ops engineers can't write a web service to bridge us with that other system. So, I'll write a small service and then after it's up on GitHub I'll write a tutorial and walkthrough of the service. If you just download what I wrote and run it, awesome. I've helped solve a customer issue. If you take my blog post and learn to write your own service, that's even better!