Focused, neighborhood context-sensitive and environmentally conscious real estate development. The goal would be to replace the typical boring stick-built midrise, minimal setback, blank sided commercial and residential you see being built in most cities. With a stated goal of providing space for existing businesses being displaced by the new development as well as public spaces when possible.

Yeah, my returns wouldn't necessarily be as high, but at least it would improve the neighborhood without unduly displacing the things that made the neighborhood desirable in the first place. Or being a generic, overpriced pile of blank like most modern pop-up construction.