I upvoted this for its sincerity, but I'm having a hard time thinking of...anything, really...that doesn't reward process or technique; by disposition, I also really embrace process as a psychological circumstance that almost inherently creates meaning. What are you thinking of that comes from the heart but doesn't get processed? Process for me implies art, craft, care, learning, documenting, participating, communicating.

Pretty much this, I think.

The trouble I run into is that there seem to be people rather eager to create process for any field where there's much money to be made.

That said, areas like agriculture do look kind-of enticing.

Doesn't everything have process or technique?