Apologies if this is getting too paranormal for HN, but you might want to read up on the online cult of Kek (watch "Esoteric Kekism" on YouTube). It's founded on the idea that consciousness forms reality, and that the internet has connected/aligned our minds tighter than ever before. Thus, internet memes, propagated among the collective consciousness, are said to have the ability to alter reality itself.

Of course it's kookery (which I'm forced to say to avoid mockery), but it's quite relevant.

See also the nam-shub of Enki from Snow Crash.