From the article: "Big-data systems in democracies are not designed for social control." First I don't think calling western countries "democracies" is correct. From Europe the USA is certainly not embodying the model of democracy, if democracy is power to the people (it's more akin to power to the rich people).
Buy even then, big data is designed from the ground up as a way to serve better ads, which is the companies way to do social control. So you have the choice between Pepsi/Coke controlled society or Gov controlled society. I'll have neither, thanks.
Buy even then, big data is designed from the ground up as a way to serve better ads, which is the companies way to do social control. So you have the choice between Pepsi/Coke controlled society or Gov controlled society. I'll have neither, thanks.