You didn't even read the article. The predatory pricing they're talking about is running competition out of business by selling below cost until they have a monopoly.
Yes, let's! Dumping to undermine competitors is one of the oldest tricks in the book, and it's always dirty - there's no way the company is going to sustain such prices long term, and they'll want to recoup losses, so once competitors are driven out, the prices inevitably end up being higher than what those competitors offered before.
