There is probably a similar effect in Apple fans listening to a Jobs keynote, and so on. If you like what you are hearing, you are not going to be skeptical about it.
You probably intended this at least half tongue-in-cheek,but I imagine this study opens a door to scientific verification of determining what constitutes religous experience, and some very non-religous themed things may qualify for some people.
The similarities between cults and Apple (with Jobs at the helm) is pretty well studied and written about. The good news is that people who buy Apple products actually get something of value for their money -- so it's far less sinister.
