I've heard the same thing from multiple people attempting to build for the legal space. Lawyers won't pay for software to save time because that has a negative ROI for them. OTOH they may pay for tools that helps them provide more services, bill more time, find more clients, or decrease the chance of mistakes.
> OTOH they may pay for tools that helps them provide more services, bill more time, find more clients, or decrease the chance of mistakes.
But... saving time means they have more time to provide more services, accept new clients, and review their documents to decrease mistakes. Is the relationship not apparent in their minds?