Right, but it's not typically tied directly to your online account (as far as I know!)
Retailers are definitely pushing in that direction with things like Bluetooth LE beacons that talk to your phone. Plus store loyalty cards and the like, which have been around for decades. But those schemes have mostly been opt-out, apart from those weird stores that require membership cards.
I just don't really see how associating it with an online account makes it much better or worse than the normal recording that'd done in stores everyday.
Really? I may be on CCTV in every store I go into right now, but (as far as I know!) they don't look me up on Facebook etc, log which shelves I'm browsing, and track me across multiple stores.
Maybe I'm underestimating what other companies are already doing, but it seems like Amazon is pushing the envelope here.
I guess governments are increasingly doing this kind of thing too, and that's also very troubling, but the silver lining is that at least they aren't doing it so they can bombard me with targeted ads.
