I fail to understand the purpose of these non-standard TLDs. Nobody is going to remember or type in such a domain, so you stuff is only going to be found by a web search - where a standard domain would be better. So why not just register a .com - which are also cheaper?
There's another serious problem with newer TLDs: there are millions of websites out there that "validate" email addresses against hardcoded lists of known/valid TLDs. Anyone who spends $1000+ on a fancy domain is going to be extremely frustrated when every other week or month they stumble on another site that refuses to accept their email address as valid.
The only safe domains for everyday use are .com, .net, and .org - and the well-known country codes that have been around for at least 10 years. Anything else is going to cause you headaches, and your "investment" for a short memorable domain name is not going to feel worthwhile.
Plus, the registrars are scum with these TLDs. Just stay away.
I may be wrong and just speaking from experience, but Americans were really trapped in the .com/net/org for a long time. I think, because that's all we were exposed to... I didn't realize the depth and usage of CCTLDs until I moved to Europe, and saw them everywhere.
When I gave my mom my first work email she added a .com after the .at at the end, and wondered why it never got to me.
All 60+ domains I own are .com although I have a .net and a .org for a couple of words. I only paid premium price of $2000 on one of them. My company name is Sendlinks and getting Sendlinks.com kind of makes sense. ;)
In particular, I have a 5-character easy to spell meaningless name that I am reserving for some large scale service I will build in the future.
Getting an unregistered .com is tough, but many are available at a reasonable price on secondary market. I define reasonable price as under $1000. When I decided on the Sendlinks name, the seller originally wanted $5000. I made the decision to buy it at that price once I was ready to re-brand.
Since no one else would likely buy the name, I wasn't too concerned about someone taking it. Fast forward a few months later, I was at the point where I had money and so I decided to just buy it then and cross that item from my launch checklist. Luckily for me, the price dropped to $2000.
I own the .com domains of my Internet nickname and my last name among other properties.