Well I'll agree with you there, but arguing that the media shouldn't publish factual information gleaned from a prototype that they bought knowing it was stolen while flaunting their disregard for the law just to rub Apple's nose in it is something I can get behind.
I'll admit that I haven't been following this story very closely, but I was under the impression that an employee at Apple accidentally left the phone at a bar, someone found the phone, tried to return it to Apple, but kept getting the run-around while on the phone with them, so eventually he gave up on trying to return it and he ended up selling it to gizmodo instead.
Well, that's certainly the story as Gizmodo reports it. Unfortunately it comes from a source with plenty of reason to lie about the details, and can't be verified as nobody outside of Gizmodo knows who that source is.
It also leaves open the question of how someone can be clever enough to realize the importance of what he'd found and clever enough to know who to sell it to and how much to sell it for, but not clever enough to figure out how to contact the guy who lost it even though he knew the location where it was lost, knew the guy's name and had visited the guy's Facebook page.