In the grand scheme of things, this whole ordeal is utterly insignificant. Watching these bloggers furiously wipe the foam off their mouths for Apple's sake is pathetic. Nevertheless, Apple brought this upon themselves.
Apple treats their products like they're little Holy Grails. Insane levels of security, meticulously choreographed press releases, dramatic introductions by the electronic Jesus himself. What do you expect to happen when they screw up and leave one at a bar?
In the end, none of it really matters and the world will go on spinning. Apple will sell them like the little hotcakes they are. Gray will go on to have a completely successful career (might not get to have any more pre-release units). And Gawker will go on "creatively" scooping stories.
Perhaps the only injury from the entire affair is to the bloggers and tech news junkies that aren't going to get to play out their familiar 41 minute "new Apple product" masturbation routine...
Actually, you've brought up a good point. Now that we've seen the device, with all the corroborating information to prove its legitimacy, I'm now unlikely to read any more stories speculating about the new iPhones, since the veil has already been lifted. Gawker has lost all the traffic to the countless iPhone rumor stories they were going to post from now until June, in exchange for the burst of traffic now. I wonder if it was ultimately worth it for them. iPhone rumors are a serious media industry.
Not to mention that Apple's efforts to keep their stuff secret means they know that people will try to find out. Surely Apple expects at least some secrets to get out--there's no way a single leak upends their entire business model. Better this secret (new iPhone with slightly different design) than something much bigger (e.g. Intel machines, the original iPhone, iPad, etc.).
In the grand scheme of things, this whole ordeal is utterly insignificant. Watching these bloggers furiously wipe the foam off their mouths for Apple's sake is pathetic. Nevertheless, Apple brought this upon themselves.
Apple treats their products like they're little Holy Grails. Insane levels of security, meticulously choreographed press releases, dramatic introductions by the electronic Jesus himself. What do you expect to happen when they screw up and leave one at a bar?
In the end, none of it really matters and the world will go on spinning. Apple will sell them like the little hotcakes they are. Gray will go on to have a completely successful career (might not get to have any more pre-release units). And Gawker will go on "creatively" scooping stories.
Perhaps the only injury from the entire affair is to the bloggers and tech news junkies that aren't going to get to play out their familiar 41 minute "new Apple product" masturbation routine...