I think the interesting point here is that the hardware is available on all Teslas. The functionality shown in the video could be available on everyone's Tesla by installing an update. What they showed may be similar to what's been demonstrated by other companies in the past, but the potential for broad availability is novel.
Some would argue that Gathering training data is beneficial to users in the long term, and the more aggressive auto-manufacturers go about it the better the cars will be to us users.
