I work for several large newspaper publishers. We have been getting pushed to get all of our content optimized for the AMP experience as to not get left behind. As stated by others though this is good for the end consumer, not so much for the newspaper industry itself.

One of the biggest gripes is getting our paywall model onto the AMP sites, as we have very little input as to how that is done. It also takes ages to hear back about requests/suggestions with little feedback as to why they think its a bad idea.