What's stopping Google from promoting fast webpages without AMP? I have spent weeks improving load times for my websites, with A A A A A ratings op webpagetest.org as a result. AMP is just a fraction faster, why should I have to create a seperate AMP version?
Also, my websites are essentially all dynamic content. People come for the comments, like on HN. I gues I'll have to use some cache-busting javascript if Google caches my content?
I really doubt that that factor has any real influence on ranking. In my niche there are notoriously slow websites at the top that aren't even responsive in some cases.
Just like the promised benefits of HTTPS. I have yet to hear about a case where search traffic increased after switching to HTTPS.
The AMP Cache is an option that you can opt in to. The wordpress plugin by default opts in. The author said as much.
The problem isn't that Google "steals" traffic in the sense it's going against the wishes of the site publisher, but that the author didn't know what he was buying in to and thus was surprised.
There is the other thing which is the AMP Cache is probably more local and faster than your site. Small sites usually dont use CDNs so there it is.
> No. By using the AMP format, content producers are making the content in AMP files available to be cached by third parties. For example, Google products use the Google AMP Cache to serve AMP content as fast as possible.
Also, my websites are essentially all dynamic content. People come for the comments, like on HN. I gues I'll have to use some cache-busting javascript if Google caches my content?