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Actually having the site served from the same, already-open, probably pre-fetched connection, already open browser is great for the user.

It even has the advantage of loading inside the Google App, where no adblocking exists, so it might even be good for publishers.

Yes, there's no discovery if you don't design for that, user will just bounce.




> having the site served from the same, already-open, probably pre-fetched connection

So, the bottleneck is really the connection setup time? Seems to me, that http2 largely solves that problem, while html already supports prefetch.

Don't kid yourself, the goal here is a better web locked into the google ecosystem.


http2+quic+proper support in the browser can probably help you here. The thing is all of this is available today inside the google{, news} app.

It might be locking you in the Google ecosystem, but the project is open source, and if there wasn't a monopoly in search/ads it wouldn't be an issue…




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