Peggle is published by PopCap. The other multi-platform example mentioned here, Battlefield 1943, is published by EA. Braid was an indie title that went straight through Microsoft.
I think it's the direct route that Microsoft are trying to cut down on. They'd prefer to deal with publishers, or at least to use publishers as a buffer between them and the developers.
I think it's the direct route that Microsoft are trying to cut down on. They'd prefer to deal with publishers, or at least to use publishers as a buffer between them and the developers.