I'm sorry, I know it's irrelevant, offtopic and I'm a horrible person but... "Baqend"? Who came up with this name? Was there some brainstorming involved and that was the best candidate? What does the branding say about your business? How is it pronounced?
And since we are in the Backend-as-a-Service market, the name is not all that unfitting. Although it cannot be denied that from time to time some people think we are French an spelled "Baquend".