Specifics to very early stage start-up following the methods currently labelled as "Lean":
In this case the exercise in BD is relabelled "Customer Development" and the founder is there directly to learn from and build relationships with the early (<100?) customers. The "Way of Lean" says to do these things that "don't scale" to help create a better refined, higher quality product that customers really do want.
By deal #101 some processes should be in place, because now the customer is clearly defined an there is good market fit.
Statistically, every early stage business is closer to failure than success...until they're not.
I probably should have added the caveat of speaking about working in an environment that is not purely software.
Here a few dozen clients/deals per year (or less) can keep a company moving and even feeling like it is progressing. Meanwhile the underlying fragility in the sales process is obscured.
In this case the exercise in BD is relabelled "Customer Development" and the founder is there directly to learn from and build relationships with the early (<100?) customers. The "Way of Lean" says to do these things that "don't scale" to help create a better refined, higher quality product that customers really do want.
By deal #101 some processes should be in place, because now the customer is clearly defined an there is good market fit.
Statistically, every early stage business is closer to failure than success...until they're not.