About 5 years ago we had a new taxi firm open in my home town, the boss(es) invested heavily in technology, you could book via a text, app or call.
They had a ruthless focus on clean cars, uniformed drivers (I was talking to one of the drivers, if they where not clean and presentable he wouldn't put them in service), they'd even jump out and help you load your shopping etc.
You got a text with the drivers number and plate number and could even set it up so someone else got the same details (handy for parents, partners etc).
He absolutely decimated the local badly run taxi firms, the good drivers moved to him and the other firms had to run to catch up or die out.
It was fascinating to watch as an outsider the change across the whole city once word got out.
They had a ruthless focus on clean cars, uniformed drivers (I was talking to one of the drivers, if they where not clean and presentable he wouldn't put them in service), they'd even jump out and help you load your shopping etc.
You got a text with the drivers number and plate number and could even set it up so someone else got the same details (handy for parents, partners etc).
He absolutely decimated the local badly run taxi firms, the good drivers moved to him and the other firms had to run to catch up or die out.
It was fascinating to watch as an outsider the change across the whole city once word got out.