>Instagram and Whatsapp are just examples of how not to kill a successful product. Turns out it's quite simple: You change nothing.
For a long time it seemed like the strategy was to change nothing. Now it's become clear the strategy is to be scared of changing anything, just leave it to fester and fall behind then panic and recklessly start cloning competitors features and diluting what made the service compelling in the first place.
For a long time it seemed like the strategy was to change nothing. Now it's become clear the strategy is to be scared of changing anything, just leave it to fester and fall behind then panic and recklessly start cloning competitors features and diluting what made the service compelling in the first place.