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> Does this move the company, project, or team forward in a measurable way?

I think a better question is, "Is this task consistent with our core values, value proposition, and beliefs."

Limiting yourself to only measurable activities will cut you off from serendipity, which alone can make or break a startup.




Good point. And agreed.

But if the problem is lack of focus, there's a balance in there. And it's going to be different for everyone. I think that's a useful bit to remember.




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