Doesn't this translate into cheaper clicks for the savvy advertisers bidding HTT... | Hacker News

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		tacon on May 31, 2016 \| parent \| context \| favorite \| on: HTTPS Results in 7% Google AdX Revenue Drop Doesn't this translate into cheaper clicks for the savvy advertisers bidding HTTPS (only)?

andyjdavis on May 31, 2016 [–]

It does sound like it. If the publisher is getting paid less for the same number of clicks that means an advertiser is paying less for those clicks.

It would be interesting to see this broken down from the advertiser side.

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