One of the most attractive features of netflix is the ability stream movies on the browser. Why would we want to move that to a separate app?

I wouldn't call limiting resolution to 720p in the browser "attractive". Are you aware of this limit?

In Chrome and Firefox, you can't watch Netflix above 720p. It's why I must use IE with Silverlight to watch Netflix at full HD on Windows 7.

> In Chrome and Firefox, you can't watch Netflix above 720p.

Oh my god, the horror!

Well, if youtube clips uploaded at 1080p couldn't be watched at 1080p, people would complain. When services advertise "hd video" and it doesn't actually work in HD... I'm sure you can figure it out. But then maybe you can't, given your remark.

I thought the limit/split was 1080p in browser, 4k only through certain channels?

No, there's a page on Netflix listing the resolution limits per browser, I checked before I posted.

The most attractive feature of netflix is that it is everywhere and most people would not have a problem installing a dedicated app, just look and android and ios.

I prefer Netflix in Kodi, not in the browser.

It's a far superior experience.

Netflix already has their own Windows desktop app. Because it can use Microsoft's unsandboxed PlayReady DRM, it can play 1080p video while Chrome and Firefox can only play 720p.

https://www.microsoft.com/en-us/store/apps/netflix/9wzdncrfj...

I believe, but can't remember offhand, that Netflix will do 1080p in Edge as well.

That's correct. Netflix can do 1080p in IE and Edge (because they use unsandboxed PlayReady) and in Safari (which uses Apple's FairPlay).

https://help.netflix.com/en/node/23742