It has a feature that has the potential, if people use it, to make it viral. But TBH I'm skeptical.
Obviously Causes works, although the donation step occurs at a different place in the funnel, but I don't see in principle why it couldn't.
It'd be like Beacon, but you only broadcast messages saying you donated XYZ to ABC charity via Browsarity.
It has a feature that has the potential, if people use it, to make it viral. But TBH I'm skeptical.