"Building culture" seems like an euphemism for romanticizing the workplace to squeeze more productivity out of employees without spending too much money on supplementing salaries.

Interestingly, It's kinda like academia in that way. Academics romanticizing research as being some kind of virtuous or nobel pursuit to justify their shitty wages and lack of personal time. (source, I am an academic)

I guess we all become devout monks of our own domain at some point in our careers until we realize the bullshit "culture" that was perpetuated, ultimately in the employer's interest.