I think of it as advertising tailored and targeted at a small set of specific individuals. The advertiser has to compete for the scarce resource that is the attention of the target, then make an impression sufficiently memorable that it will change future behavior.
As such, the lobbying will take a different form for different targets, based on their individual preferences and personalities. For some, lobbying will actually take the form of accosting a senator in the lobby of their office building to discuss a possibly overlooked consequence of a bill up for consideration. For others, it may take the form of anonymously mailing some blackmail photos. For others, it may be cash in an unmarked envelope.
My impression of lobbying is that it involves anything and everything likely to produce the desired result within the allocated budget. Some lobbyists are better positioned to influence specific issues than others. If you are not allowed to lobby by offering a bribe directly to the person who must be swayed, it is always possible to work your way down the chain of social connections to someone or several someones that can be bribed to carry your case to that person on your behalf.
If you can't bribe the senator, hire their spouse to change their mind. If you can't hire the spouse, hire their best friend. If you can't hire the spouse's best friend, hire the extramarital romantic interest. If you can't hire that person, hire a photographer.
As long as getting the attention of a government office holder is worth more than what it costs to obtain, there will be lobbyists available to purchase it wholesale and resell it in manageable parcels.
As such, the lobbying will take a different form for different targets, based on their individual preferences and personalities. For some, lobbying will actually take the form of accosting a senator in the lobby of their office building to discuss a possibly overlooked consequence of a bill up for consideration. For others, it may take the form of anonymously mailing some blackmail photos. For others, it may be cash in an unmarked envelope.
My impression of lobbying is that it involves anything and everything likely to produce the desired result within the allocated budget. Some lobbyists are better positioned to influence specific issues than others. If you are not allowed to lobby by offering a bribe directly to the person who must be swayed, it is always possible to work your way down the chain of social connections to someone or several someones that can be bribed to carry your case to that person on your behalf.
If you can't bribe the senator, hire their spouse to change their mind. If you can't hire the spouse, hire their best friend. If you can't hire the spouse's best friend, hire the extramarital romantic interest. If you can't hire that person, hire a photographer.
As long as getting the attention of a government office holder is worth more than what it costs to obtain, there will be lobbyists available to purchase it wholesale and resell it in manageable parcels.