Web 2016 is the return of capitalism to the productive capacities of the Web. The version that we're returning to is the late 20th century capitalism that is most definitely marked by giant media conglomerates with monopolistic tendencies.
Bitcoin is an interesting technology to work with because it is also about capitalism, but with a return to more outdated notions individual-centric as opposed to corporate-centric exchanges of value.
This makes Bitcoin and other blockchains the perfect engines to build digital property systems that can support marketplaces for intellectual property, modeled not on the late 20th century notions of copyright, rather the way the systems worked in the 18th and 19th centuries.
I definitely agree that there is a lot of potential to unite the publishing capacities of the World Wide Web with the financial capacities of blockchains!
You should check out the open source projects that are referenced in the article: