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If a user is really that uninvested in their digital life, then why bother thinking about them? After all, nothing can be done.

I heartily disagree with this defeatist figure of "95%" though, and feel it reflects tech feelings of inferiority more than the actual ability and desires of people using technology.

Most people will apply their brain to overcome straightforward problems and most people seem to be concerned about security. Of course this concern comes from mass-media scaremongering, which also misleads them into thinking that centralized entities will protect them. But it still means there's a demand, and the concern-actualization gap should be able to be bridged with sufficiently-accessible administration.

If plugging in a device makes it just work, then a user is likely to forget the step of modifying the ACL. But if going to the router page is a required part of setting up any new device (because they have previously chosen this mode when setting up the router), then it will just become part of their workflow, the same as entering SSID/passphrase.



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