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I'm not saying it wouldn't benefit anyone. Just that the friction of paying for anything at all, assuming a reasonable level of security, is such that if I'm willing to pay $.01 I'm probably willing to pay $1. If I'm willing to pay $1 I'm more than 20% likely to be willing to pay $5. So the optimal pricing strategy would never be a micropayment.

This is why there's nothing funded by micropayments. (Unless you count free-to-play gaming where, for some reason, people refer to a $14 average purchase as a micropayment.)

If it were possible to lower the friction while maintaining security, that presumably would already be the case, as there is a HUGE financial incentive on the part of sellers.




"there is a HUGE financial incentive on the part of sellers"

At least up until now, there have been ad sales, which you can think of as an incredibly heath-robinson micropayment system: a small amount of what I pay for every product I buy goes to their marketing department, which passes on a smaller amount to advertising firms, which give it to websites. The viability of advertising largely removed the incentive to develop micropayment systems; hopefully that's now changing.


The most successful micropayment service of can think of is probably Spotify. It doesn't look how everyone was imagining micropayments but is effectively the same thing.




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