For wired the point is the ad is for them to stay in business. For the company advertising the point of the ad is to sell something. Maybe it is something you want, maybe it is something you don't need,maybe it is showing you need. But this isn't a conspiracy for wired to sell you something you don't need.
It's not a conspiracy, but it's so annoying that nobody speaks about the ultimate purpose of ads. Their ultimate purpose is not Wired. Keeping Wired in business is just one more incidental. If our purpose is to keep Wired in business, there are other ways besides ads.
So, let's talk about the ultimate purpose of ads. Do we endorse that purpose or not? That's the conversation I really want to be having.
