but really, to tie it into the article in question:
salesforce.com are the real ones in question.
the narrative i'm spinning is that post DARPA, the "computer industry", due to funding strings, doesn't DO computer science per se, but does biased steerage, based upon where individual companies want us to go.
in the case of apple, which wall are these bricks in service to? a garden wall, it appears.
but you are completely correct in that there is some spillover and I exaggerate to make a point.