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NOX fumes kill tens to hundreds of thousands of people every year, there isn't many "bigger problems in life" than things like that.

Pollution has very diffuse, but very real human and ecological consequences. One of the reasons this fight is so hard is because they are so hard to reason about or even witness. It took systematic study of events like https://en.wikipedia.org/wiki/Great_Smog_of_1952 to realize how many people stuff like NOX emissions kill and disable.

What if doing something took a day off of the life of every single person in the world. In terms of "days of life destroyed" you would have an event unparalleled by any genocide in history, but yet how many people would even care?




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